1.2.4 Business competition
Competition
a) Advantages and disadvantages of competition to firms, consumers and the economy
To Firms:
Advantages:
Increased efficiency
Encourages innovation
Improved motivation
Disadvantages:
Risk of price wars
Increased costs
Potential for business failure
To Consumers:
Advantages:
Greater choice
Improved quality
Lower prices
Disadvantages:
Potential confusion due to excessive options
Risk of misleading practices
To the Economy:
Advantages:
Economic growth
Efficient resource allocation
Job creation
Disadvantages:
Potential for market failures
Instability in certain industries
b) Advantages and disadvantages of large firms and small firms
Large Firms:
Advantages:
Economies of scale
Access to larger markets
Greater financial resources
Ability to invest in research and development
Stronger brand recognition
Disadvantages:
Diseconomies of scale
Bureaucratic inefficiencies
Slower decision-making processes
Potential disconnect between management and workers
Small Firms:
Advantages:
Flexibility and adaptability
Personalised customer service
Lower operational costs
Closer relationships with employees
Niche market opportunities
Disadvantages:
Limited financial resources
Difficulty competing with larger firms
Lack of economies of scale
Greater vulnerability to market changes
c) Factors influencing the growth of firms:
Government regulation - Laws or policies can either promote growth or restrict it. Strict laws can hinder business expansion by preventing monopolies, whereas supportive regulations can promote business growth.
Access to finance - Firms with better access to capital are more able to fund growth projects.
Economies of scale - Laws or policies can either promote growth or restrict it, depending on the cost or ability of businesses to comply.
The desire to spread risk - Firms diversifying their operations across products, markets, or regions can help reduce dependency on a single product or market, which, if successful, can lead to growth.
The desire to take over competitors - Purchasing competing businesses allows firms to decrease competition and increase market share.
d) Reasons firms stay small:
Size of market - Demand in small markets may be insufficient to support growth.
Nature of market (niche) - Niche markets have a limited customer base which limits growth potential.
Lack of finance - Limited access to finance may restrict investment in business expansion.
Aims of the entrepreneur - Entrepreneurs may have different goals such as maintaining control or a good work-life balance, rather than growth.
Monopoly
e) Definition of monopoly: A monopoly is a market structure in which a single seller dominates the market
f) Main features of monopoly:
One business dominates the market - In a monopoly, there is only one firm or seller that dominates the entire market, with no close substitutes for its product.
Unique product - The product or service offered by the monopolist is unique, with no close substitutes available to consumers.
Price-maker - The monopoly can set prices as it controls the supply of the product or service.
Barriers to entry - Barriers to entry prevent other firms from entering the market, ensuring the monopoly's market power.
What are the barriers to entry?
Legal Barriers - Laws may restrict competition by granting exclusive rights to one firm.
Patents - Patents put in place to prevent other firms from copying products would result in only the patent holder being able to produce the product.
Marketing Budgets - Larger firms may have high marketing and advertising budgets that smaller firms cannot match, therefore they would be unable to compete in certain markets.
Technology - Some firms may not have access to or be able to replicate the advanced technology of other, more dominant, firms.
High Start-Up Costs - Some businesses may be deterred from entering markets due to the significant initial capital investment required.
g) Advantages and disadvantages of monopoly
Advantages:
Increased efficiency
Greater innovation
Lower costs due to economies of scale
Disadvantages:
Reduced consumer choice
Potentially lower quality
Higher prices for consumers
Oligopoly
h) Definition of oligopoly: An oligopoly is a market structure where a small number of large firms dominate the industry.
i) Main features of oligopoly:
Few firms - A small number of firms control the market.
Large firms dominate - A few large firms significantly influence the market.
Different products - Firms may produce similar but differentiated goods or services.
Barriers to entry - As there are a few large firms there are high barriers which prevent new competitors from easily entering the market..
Collusion - Firms may collaborate to set prices or output.
Non-price competition - Firms may focus on other forms of promotion, such as marketing or product differentiation, rather than competing based on price.
Price competition - Firms may compete based on price, aiming to have more appealing prices to customers than other firms.
j) Advantages and disadvantages of oligopoly
Advantages:
Increased choice for consumers
Improved quality through competition
Encourages innovation
Disadvantages:
Collusion may result in high prices
Price wars/competition can destabilise markets