1.2.4 Business competition

Competition

a) Advantages and disadvantages of competition to firms, consumers and the economy

To Firms:

  • Advantages:

    • Increased efficiency

    • Encourages innovation

    • Improved motivation

  • Disadvantages:

    • Risk of price wars

    • Increased costs

    • Potential for business failure

To Consumers:

  • Advantages:

    • Greater choice

    • Improved quality

    • Lower prices

  • Disadvantages:

    • Potential confusion due to excessive options

    • Risk of misleading practices

To the Economy:

  • Advantages:

    • Economic growth

    • Efficient resource allocation

    • Job creation

  • Disadvantages:

    • Potential for market failures

    • Instability in certain industries

b) Advantages and disadvantages of large firms and small firms

Large Firms:

  • Advantages:

    • Economies of scale

    • Access to larger markets

    • Greater financial resources

    • Ability to invest in research and development

    • Stronger brand recognition

  • Disadvantages:

    • Diseconomies of scale

    • Bureaucratic inefficiencies

    • Slower decision-making processes

    • Potential disconnect between management and workers

Small Firms:

  • Advantages:

    • Flexibility and adaptability

    • Personalised customer service

    • Lower operational costs

    • Closer relationships with employees

    • Niche market opportunities

  • Disadvantages:

    • Limited financial resources

    • Difficulty competing with larger firms

    • Lack of economies of scale

    • Greater vulnerability to market changes

c) Factors influencing the growth of firms:

  • Government regulation - Laws or policies can either promote growth or restrict it. Strict laws can hinder business expansion by preventing monopolies, whereas supportive regulations can promote business growth.

  • Access to finance - Firms with better access to capital are more able to fund growth projects.

  • Economies of scale - Laws or policies can either promote growth or restrict it, depending on the cost or ability of businesses to comply.

  • The desire to spread risk - Firms diversifying their operations across products, markets, or regions can help reduce dependency on a single product or market, which, if successful, can lead to growth.

  • The desire to take over competitors - Purchasing competing businesses allows firms to decrease competition and increase market share.

d) Reasons firms stay small:

  • Size of market - Demand in small markets may be insufficient to support growth.

  • Nature of market (niche) - Niche markets have a limited customer base which limits growth potential.

  • Lack of finance - Limited access to finance may restrict investment in business expansion.

  • Aims of the entrepreneur - Entrepreneurs may have different goals such as maintaining control or a good work-life balance, rather than growth.

Monopoly

e) Definition of monopoly: A monopoly is a market structure in which a single seller dominates the market

f) Main features of monopoly:

  • One business dominates the market - In a monopoly, there is only one firm or seller that dominates the entire market, with no close substitutes for its product.

  • Unique product - The product or service offered by the monopolist is unique, with no close substitutes available to consumers.

  • Price-maker - The monopoly can set prices as it controls the supply of the product or service.

  • Barriers to entry - Barriers to entry prevent other firms from entering the market, ensuring the monopoly's market power.

What are the barriers to entry?

  • Legal Barriers - Laws may restrict competition by granting exclusive rights to one firm.

  • Patents - Patents put in place to prevent other firms from copying products would result in only the patent holder being able to produce the product.

  • Marketing Budgets - Larger firms may have high marketing and advertising budgets that smaller firms cannot match, therefore they would be unable to compete in certain markets.

  • Technology - Some firms may not have access to or be able to replicate the advanced technology of other, more dominant, firms.

  • High Start-Up Costs - Some businesses may be deterred from entering markets due to the significant initial capital investment required.

g) Advantages and disadvantages of monopoly

Advantages:

  • Increased efficiency

  • Greater innovation

  • Lower costs due to economies of scale

Disadvantages:

  • Reduced consumer choice

  • Potentially lower quality

  • Higher prices for consumers

Oligopoly

h) Definition of oligopoly: An oligopoly is a market structure where a small number of large firms dominate the industry.

i) Main features of oligopoly:

  • Few firms - A small number of firms control the market.

  • Large firms dominate - A few large firms significantly influence the market.

  • Different products - Firms may produce similar but differentiated goods or services.

  • Barriers to entry - As there are a few large firms there are high barriers which prevent new competitors from easily entering the market..

  • Collusion - Firms may collaborate to set prices or output.

  • Non-price competition - Firms may focus on other forms of promotion, such as marketing or product differentiation, rather than competing based on price.

  • Price competition - Firms may compete based on price, aiming to have more appealing prices to customers than other firms.

j) Advantages and disadvantages of oligopoly

Advantages:

  • Increased choice for consumers

  • Improved quality through competition

  • Encourages innovation

Disadvantages:

  • Collusion may result in high prices

  • Price wars/competition can destabilise markets